It’s no secret that David Babaii is besties with some of the most famous women in the world — Angelina Jolie, Uma Thurman, Kate Hudson, Gwyneth Paltrow, and Scarlett Johansson, just to name a few. Before he launched his new brand of high-end hair products, he sought the help of his A-list squad to test his new formula. Allure wrote about David’s experience testing his new Volumizing Spray on Angelina Jolie. “She was my guinea pig,” he explains. And then he continued testing his line of 10 high-end hair products on other celebrities who’ve fallen in love with his styling techniques and down-to-earth personality over the years.
So many celebrities were willing to be David’s guinea pig, though, because they knew how careful he had been and how hard he had worked to develop a formula for n:p beautiful that truly makes your hair healthier and looking more beautiful, while also using sustainable ingredients that won’t harm the environment. “I went to the locations — planes, boats, trains, a donkey — to be sure it was helping the communities,” David said. “I didn’t want anyone [calling] bullshit. I wanted it to be sustainable [with great] ingredients.”
On top of discussing the development of his high-end hair products, he also talked about his newly-designed, professional hair styling tools — specifically his revolutionary flat iron. “Ergonomically the tip fits the finger so well, and the vibrating technology [has] a pulse that shuffles the hair so you have a straight swipe — one pass. [It] heats up in 30 seconds and doesn’t strip or burn hair.”
When it comes to the formula and design of products for n:p beautiful, David Babaii has really thought of it all. His passion for nourishing and styling gorgeous hair has changed the entire industry for good. No longer will women have to wonder what miracle it takes to maintain healthy hair while still wanting to style it to perfection on a daily basis. David has created everything you need — from shampoos and conditioners to styling products, and styling tools that make getting ready that much simpler. Shop all of n:p beautiful’s products to take your hair back to its virgin state.