We have been philanthropists for years, so when we started n:p beautiful we knew we wanted our line of plant-based hair products to go hand-in-hand with philanthropy. As a philanthropic company, we give back 10 percent of our net proceeds to charities that support pediatric cancer research and animal abuse prevention. They are both causes that are near and dear to us.
We have had friends work at Children’s Hospital Los Angeles and have gone to events in support of the hospital. We learned that children with cancer — and their parents — go through so much after they’re diagnosed and the impact on their lives is devastating. We knew we had to do something to help.
One of the charities we would love to donate to as a philanthropic company is a “Parent Fund.” There are many parents of children with cancer that end up losing their jobs, their homes — everything — while trying to be there for their child going through treatment. Many parents don’t have the luxury of not working, but with a child that sick they can’t stand to be away. As a result, they end up losing everything. We would like to starting funding a cause that helps those parents financially so that they can stay by their child’s side without worrying about money.
As far as supporting animals goes, we have always been huge animal lovers. We love dogs especially, but we care about all animals. They don’t have a voice, so we need to be their voice. In situations where animals are being mistreated or abused, we need to step in and help in any way we can. We give back to animal charities in Los Angeles as well as nationwide.
Our hair care company wants to provide our customers with amazing plant-based hair products that will change their lives, but it’s just as important to us to be a philanthropic company that changes the lives of others by giving back too. We believe that giving back is what makes a person truly beautiful.