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THE BRAND

n:p beautiful is the brand to capture the essence and wonder of Mother Nature in a bottle

Beauty begins the moment you open this box. 

 

The hair world is an inspiring one. One where innovation and gorgeous results reign supreme. David Babaii, Chief Global Creative Director, knew that and because of over 17 years of experience in the space, working with some of the most famous people in the world, he knew it was up to us at n:p beautiful to revolutionize and redefine hair care. So he sought to create the world’s most advanced line of plant-based hair care products — a collection that blended the luxury of Italian design with the science of stem cell technology to ultimately deliver uncompromising results.

Because of his tenacity and passion for perfection, David searched the world — literally — to find the best technology to perfectly transform this vision into a reality. Working tirelessly to capture the essence and wonder of Mother Nature in a bottle, the team managed to bring plant-based proteins to your hair — proteins that are rich and restorative and serious enough to give you the hair you’ve always wanted. We’re talking root to tip perfection here. Or as David would say, “We’re bringing you back to virgin hair.”

The collection of n:p beautiful products capture that duality that you’re all about. It’s sleek and sexy, but natural and conscious too. Each of our high-end hair products is free of sulfates, parabens and artificial dyes. And we’re only bringing the finest plant-based ingredients into your life like Royal Jelly, which provides nutrition to the Queen Bee herself (so of course it’s good enough for you), Wild Ginger to promote fullness and volume, and the restorative Lotus Flower to increase hair strength and elasticity.

Whether for a hot date or a breakup; sleek and straight; or a beachy and boho vibe David has made n:p beautiful a line that’s committed to creating sexy, healthy, voluminous hair using cutting-edge technology, including our world-class straightener designed with wildy innovative vibrating plates; our lightweight, high-wind performance blow dryer; and our fast-heating tourmaline barrel curling iron. These are all the professional hairstyling tools you need in your life to achieve the undeniably gorgeous looks you love.  

There’s no doubt that n:p beautiful delivers on to-die-for hair, but we also deliver design. With chic matte black packaging accented with delicate touches of rose gold, each n:p beautiful product is intended to ignite a visceral experience, transforming the look of your hair as much as your vanity. In other words, the packaging is so good looking, that it begs for prime placement on your Instagram feed.

And we know it’s not only about creating products that really work, it’s also about creating products that really give back. We’re donating to charities we care about with 10 percent of our net proceeds. Because what’s more gorgeous than giving back?